Drainage into the water to the joint distribution of (a).docVIP

 PAGE \* MERGEFORMAT 9 Drainage into the water to the joint distribution of (a) Distributors generally refers to products from companies to consumers the way, from the quick in terms of consumer goods industry can be divided into two such, one directly in the terminal manufacturers, such as the Direct hypermarkets and engage in franchise and chain, development Group buy business and so on Such a distribution of control may be stronger in this respect, but certainly not universal Direct choice. First of all, the domestic market demand quickly successful marketing of goods sold must quickly form a visually stunning enough distribution rate and maintain the rate of such Distribution. Second, China is a vast, a large one from the tens of millions of sales of small retail stores, but on the power of manufacturers to sell so many points on the Distribution and maintain the logistics, due to the ‘short-handed’, ‘the market are not familiar with ‘,’ costs are too high (the market to develop and market pre-pre-compensable costs, tax costs, accounts receivable risks) ‘, we must rely on distributors, wholesalers to distribute. Moreover, part of the market manufacturers can not be directly managed. Such as supermarkets or large dining knot is required, as well as a large number of ‘feathers shop’. In fact, the distribution channels that rely on the second dealer, several levels of wholesalers and then to the terminal distribution channels, most of the market is the mainstream channels of fast selling products enterprises, the distribution channels is not strong to avoid irreplaceable. But now, this channel is really too messy, and there must be a force to make these channel members together, straighten out tangled profits in the market, establishing a solid and effective distribution network. Thoughts on the first part of the joint distribution of 1, the joint distribution of the background From circulation architecture point of view, the current traditional wholes