Dramatic changes in medicine pharmaceutical companies urgently need to find niches.docVIP

 PAGE \* MERGEFORMAT 4 Dramatic changes in medicine pharmaceutical companies urgently need to find niches Hot stock market the past two years, odd sharp in order to jump on the bandwagon, buying a lot of the stock of books. Read the result: Although there is no stock to become master, but never found in the writings of investors, who assess the good corporate standards, even the minds of our good corporate marketing, the standard height of the same. For example, the well-known American investor Peter Lynch (Peter Lynch), in ‘Peter Lynch’s successful investment’ in the ‘13 stock selection criteria of ‘that which should be invested in’ to have a niche ‘business. What is niche? It is in English Niche, from the French, meaning the French Catholic homes on the external walls of the shrine dedicated to the Virgin Mary. Was later introduced in the marketing, refer to which have a clear boundary, and let the competitors unable to compete in niche markets. When we learned the meaning of niche, we became clear, why Peter Lynch recommended the stock because of such - because it won an absolute advantage in the market segment, it means a high degree of focus on corporate resources, which often input-output ratio means higher and more sustained profitability. Has a niche business, the domestic pharmaceutical industry is not uncommon for the middle: for example, a hospital liver drug market niche Zhengda sunny, with eye-drops in the market as niche Freda, to cancer drugs featuring Hengrui Medicine . At present, experience in the pharmaceutical industry, the strategic turning point in health care reform, pharmaceutical consolidation, rapidly changing market, there are already many enterprises are facing severe economic pressures. Qi Rui very early pointed out the strategic change in the situation between the pharmaceutical industry, there will be a large number of pharmaceutical companies have been eliminated. In essence is such, there are already many companies because