Draw a road map for the supermarket run.docVIP

 PAGE \* MERGEFORMAT 9 Draw a road map for the supermarket run For the untrained layman, these data demonstrate sold in the shop looks like a magic drawing board, like children’s toys in his beloved graffiti made no difference. But to Wharton marketing professor Peter Fader (Peter S. Fader), these seemingly random lines represent a new type of data set, it can show individual shoppers in a reality grocery shopping paths. Such data - for the first time be installed in the consumer shopping carts on the wireless video identification (RFID) tags are drawn collection - is likely to change the retail shopping patterns of consumers and their traditional knowledge. In an article entitled ‘supermarket shopping paths to consumers experimental study (An Exploratory Look at Supermarket Shopping Paths)’ The latest research report, Wharton marketing professor Fader, Eric Bradlow and doctoral-kit弗里拉尔森 jointly carried out an analysis of these data, they only concerned with shoppers, road model, rather than the purchase or sale of store planning strategy. They concluded that these findings will challenge many long-standing supermarket shoppers, shoppers walking the path of the traditional knowledge, including those related to aisle traffic, special promotional displays, and perimeter shopping patterns (perimeter shopping patterns) and other relevant knowledge. These authors used a new kind of ‘multi-variable clustering algorithm’, to identify the short, medium and long-distance shopping routes of 14 specific grocery shopping in walking the path. Based on this research, Fader, Bradlow and Larson summarized: 1. Grocery shopping will not traveled all of the aisle - it was a common view. On the contrary, the majority of shoppers ‘will take a selected number of aisles, rather than follow the majority of people believe that the kind of systematic traveled all the aisle of the moving model’. 2. Once the shopper to enter a hallway, they rarely go the other side of aisle. On the con