Drinks membership how can we more effectively.docVIP

 PAGE \* MERGEFORMAT 6 Drinks membership how can we more effectively Membership is actually gather a group of merchants by the same consumer hobbies or needs a business model. As alcohol, especially red wine products, through membership-based method, embodies the potential for consumer spending and expanding sales opportunities. Membership is more stable for consumers, consumers and stability mean to market is also stable, as long as the continuous development of new members, the market will be further expanded, of course, the market expanded at the same time, sales will continue to increase. For many enterprises, seems to be a blue ocean, but in fact not the case, the product is not suitable for many companies adopt this model, then if an enterprise to take membership marketing, we should pay attention to those problems? The author believes that the following areas require attention: 1, the brand has no story This is supported by an indispensable element of high-end products, if your brand is not the story, then you will be immersed in the tens of thousands of product offerings. May Maotai did not take a membership-based approach, but the influence of its brand has become an important element in influencing consumer purchases, which is an international award-winning start from Panama famous products at home and abroad, so that the founding leaders of all ages has become a an important mark on this product. Shuijingfang success is because it has a story to such a concept first Fils excavated through the cultural charm of the advertising communication, the middle and upper classes of society status symbol choice. Therefore, no matter what kind of business, your brand is not the story? This is a membership-based marketing, you take the primary consideration. 2, the product and brand can support each other Membership is definitely not the majority of consumer products, the face of a relatively narrow and the market capacity of not a small market, your brand