Drug distribution channels management and control methods FALSIFYING.docVIP

 PAGE \* MERGEFORMAT 10 Drug distribution channels management and control methods FALSIFYING Introduction: Pharmaceutical companies are now there is a general Chuanhuo issue that is also a pharmaceutical enterprises of attention. I have strong Heilongjiang owner of several pharmaceutical companies, the general manager, and now they exist Chuanhuo business problems, Henan, Heilongjiang, the product can be sold to the market, Heilongjiang’s products can also be sold to Guangdong, the whole country a Chuanhuo weather, the most The loser is the hospital. Business area manager of sales work also how to do ah! Operating companies, the leading pharmaceutical companies are depressed, the daily manager of phone calls between the various provinces, autonomous regions and accusing distributors, in the end reason lies in what it? But I think summed up the problem lies in the management of enterprises, internal coordination, the management of dealer management! 1, causing distribution channels causes FALSIFYING FALSIFYING the regional market the product beyond a restricted area for sale, it is more common to play the regional marketing disease, some people call it ‘down goods’, as originally FALSIFYING distribution network will bring about a very serious destruction, therefore, many manufacturers have ‘to talk about channeling pale’, and to develop a number of stringent policy measures to manage and control. The underlying causes would have been caused FALSIFYING what is it? Mainly lies in the quality of some poor provinces and autonomous regions unscrupulous managers or agents. Specifically, the following aspects: 1, from the enterprises. If the pharmaceutical companies marketing management confusion, loss of provincial manager or agent in control, or take an inappropriate unfair market policies can lead to the provincial manager or agent to take FALSIFYING irresponsible behavior; 2, from the competitors. Pursuit of interests are the agents of nature, they are outside