Drug market development in rural areas difficult and its solution.docVIP

 PAGE \* MERGEFORMAT 6 Drug market development in rural areas difficult and its solution China’s current per capita medical costs in rural areas is only 25 yuan, far below the national average of 135 yuan, the rural market potential, the rural medical market developed into a new growth point of pharmaceutical sales, occupancy, or niche that the rural market, has become a large number of manufacturer’s strategic initiatives. And even the rural market expertise to do so openly positioning Shuzhong laboratories. However, there are many manufacturers feel that the rural market as the chicken Le, tasteless but wasteful to discard. Then the difficulty of developing the rural market, what is? How to solve? In my opinion, the development of drug market in rural areas of the following three major difficulties. The first big problem: channel confusion, no choice Channel chaos, rampant counterfeit. At present China’s rural areas, due to the baptism of the market economy, the original four points at the end, county-level stations have been falling apart, collapse of reorganization and restructuring, most no longer exists. Bazaars of the city, coupled with drug development in recent years, some pharmaceutical companies have also set up a network coverage in rural areas and teams, thus making the network coverage in rural areas of medicine complex, buried underground. Coupled into the rural medical institutions are autonomous drugs, price and profit-oriented, given the configuration is not city less stringent. Caused by counterfeit and inferior drugs run rampant in rural areas, to the inherently vulnerable groups of farmers brothers worse. Caused manufacturers to develop the rural market is the channel choose to be difficult. Do not know what channels to be able to cover the rural areas seem to have too many channels, what channels are they can not be more complete coverage in rural areas. Countermeasures: A management center of gravity down: the establishment of offic