Drug sales channels of the three core elements.docVIP

 PAGE \* MERGEFORMAT 4 Drug sales channels of the three core elements Drug sales channels, as drug marketing one of the core elements of the chain has always been valued by the pharmaceutical industry. But to fully stimulate the vitality of the entire marketing chain, you must take medicines three core elements of sales channels. The distribution of benefits This is about the scope of business models. The so-called business model, that is, stakeholders throughout the supply chain in which the distribution of market position and interests. In the drug supply chain, the main stakeholders have four, namely, pharmaceutical industry, pharmaceutical distribution, medical retail, marketing contractors. 1, the pharmaceutical industry is the manufacture of party drugs; 2, pharmaceutical distribution refers to the business logistics and distribution of drugs, is responsible for the pharmaceutical manufacturing side and the retail side of the link, 3, the pharmaceutical retail mainly refers to hospitals, clinics, pharmacies and other retail outlets, 4, marketing contractors. This is the sales channels in the drug hidden in a group, there may be the name of the company, but more help is a pharmaceutical company anchored in the natural persons, commonly known as “gunmen”, this group plays an important role, drug manufacturers can choose the right side contractors may be directly related to the promotion of a product’s life and death. To establish an effective drug sales channels, must address the four major stakeholders in the distribution of benefits issues. Pharmaceutical manufacturing side to be the appropriate and adequate profit margins to the degree to the other three and make a reasonable allocation to meet the demands of balancing the interests of all parties. Access security Access security industry, government, community are quite concerned about the issue, which contains two levels of categories: First, the process is to ensure the flow of q