Eight CEOs talk about marketing to seek change.docVIP

 PAGE \* MERGEFORMAT 14 Eight CEOs talk about marketing to seek change Chinese health products in 2003, the market has experienced in a row, after several years of decline, began marketing to find a way out, of which the two most important sign of one health product companies beginning to recognize and then pursuit of new marketing model; second is In the end, health care products and large franchise chain monopoly market, the emergence and fire, and both have been sketched out the next few years, the basic outline of health care products market. 2004 will be a watershed in China’s health care products industry, to advocate for personalized service is characterized by the marketing model will become a popular mode of health care products market, in this mode, used to be almost non-existent competition between similar products, the future at any time may occur, resulting in a battle on the market, consumers battle, stations will be heated competition for talent! Innovation need execution Thunis Liu Jian, general manager of the ancient Han Dynasty Marketing Executive power is a product or a decisive factor in business success, are in marketing mode diversity of today, no matter how good the planning, ultimately have to rely on execution, execution is most important is the team’s ability to execute. Tsinghua Unisplendour Guhan Group is a traditional Chinese medicine group, the main product of ancient Han-health fist refined in recent years, sales of a million, over the years have maintained the good momentum. Its success depends on word of mouth effect, has won a loyal preference for many consumers. But now the marketing environment has changed, the new profit model after another, the ancient Chinese are also contemplating changes. Direct selling in China, especially the voices of a wave after wave, the ancient Chinese clearly feel the pressure because it is a ‘consumer’s enclosure movement’, they are a market overdraft behavior, on the surface, direct mark