Effective advertising communication shall be Terminal Services.docVIP

 PAGE \* MERGEFORMAT 9 Effective advertising communication shall be Terminal Services What are the ads? Is the advertisers through some form of communication From EMKT. media, in order to persuade the target market way to promote the product (or service) the merits and characteristics, in order to draw consumers to pay attention to the consumer promotion product or service way. The ultimate purpose of any advertising promotions. Successful advertising is the moments can lead to consumer’s attention and interest, and inspire their sense of participation, the desire to buy into action, in order to achieve the purpose of boosting sales. However, the real life, why so many vulgar advertising, instead letting consumers rush into the terminal, resulting in consumption! Why do some in the industry believe is a ‘creative’ advertising, but it is only see crying, potential buyers do not see? Why do companies spend huge amounts of fees, the highway to make outdoor wall advertising, they can not lead consumers to attachment, generate sales force for the terminal. Why in some places, Biancha 300 100 knives flag, and soon will be able to detonate the terminal sales? Why are ads be devoted to running than the dispersion effect is good? Why are traditional media advertising audience less and less? Faced with such confusion, we marketers have had to rethink what kind of advertising forms, what kind of transmission of the Road, can effectively lead consumers to pay attention and care in order to pull the terminal sales. 1, advertising and to whom to see whether it is affecting the terminal? In fact, in this world can look carefully at advertising generally only three kinds of people. The first dedicated professionals, accustomed to see a brief evaluation of advertising; two silly people, nothing to look at the wide pass what time; third person who is advertising their own ads they are most concerned about. Meanwhile, ordinary consumers would not bother to pay attention a