Effective and essential.docVIP

 PAGE \* MERGEFORMAT 13 Effective and essential In 2002, the American Marketing Association, the first time ‘Effie Award’ awarded to China. ‘Effie Award’ is the advertising industry the only one among the world’s top five awards for advertising effectiveness awards, the effectiveness of the standard advertising awards. As a result, industry pundits claim that the effectiveness of China’s advertising has come. In fact, China’s advertising has always been the need for the main practical effect of advertising services. Moreover, China’s advertisers also need to include all aspects of integrated marketing, including effective services. Only in the development process of China’s advertising industry, because of various reasons, can provide a real and effective services for advertising agencies and advertising people have been small, and the advertisers were also not aware of this potential demand for Bale. So far, there is still a considerable number of advertisers who do not realize this. Although China’s advertising environment is still not perfect, but since the effectiveness of advertising that China’s time has come, we still need to explore what is called for the customer to provide an effective service? What are the key to effectiveness in the end? In this ‘the effectiveness of advertising’ era, as China’s advertising people what should we do? First, what is an effective service? There is a very classic analogy, people buy electric drill, do not need a drill, but the hole wall. What is to provide customers with efficient service? In the advertising industry, clients (advertisers) the real need? Some of our advertising made very beautiful, and some advertising in various media outlets put in very large volume. Nice ad performance is not an effective service? The omnipresent advertising campaign is not an effective service? If not, then what is an effective service? We know that customer’s request advertising companies to provide services, and advertising i