Eight Chinese enterprises must be precise marketing strategy for change.docVIP

 PAGE \* MERGEFORMAT 6 Eight Chinese enterprises must be precise marketing strategy for change Why should marketing precision strategic change In the buyer’s market economy under the conditions of economic globalization, China has entered WTO, China is already home to compete in front of an international competition, marketing innovation imminent. Knowledge-based economy, e-commerce marketing is a revolutionary quickly changing global economic patterns and traditional marketing, post-WTO China’s enterprises are faced with the advanced marketing mode with foreign challenges. Consumers to rational consumption, and knowledge-based cognitive consumption, the interests of consumer time has come, consumer demand for variety of fast, personalized, quality-oriented, service-oriented. Use the corporate culture, products, culture, and an extension of benefits, quality service, features marketing and other strategic means to foster customer loyalty to the product marketing strategy is an important turning point in China. Eight Precision Marketing Strategy Change in China 1, from the mere price of the product to service value Chinese enterprises must not be a price war as the main means of long-term strategy of marketing, the global economic structure is changing rapidly, the price is backed by the value of the interests behind the value of the product is a shell, core values, its fundamental of interests, as long as the provision of give consumers more, better and more special interest is the key to success in marketing strategy slightly. 2, from the tangible value of the intangible value of shift The value of the product more and more reflected in the core values, functional value, practical value, marginal value. Such as name, trademarks, brands, packaging, visual appearance, aesthetics, etc. The value of its intangible value of products and services included in the socialization, humane, personalized cultural, emotional, spiritual needs, the intangible value of