Eight Chinese medicine and health products marketing revolution.docVIP

 PAGE \* MERGEFORMAT 21 Eight Chinese medicine and health products marketing revolution In recent years, Medicare health care products sector continued hot spots: everywhere, from drug classification management prescriptions to prohibit mass media advertising, from drug prices plummeted to a drug key word removed from the medical insurance type of advertisements to the advertising costs of collective CCTV Championship 2% (after not 8% is not changed, is still utterly inadequate) restrictions, from the unprecedented scale of mergers and reorganizations to the high-profile fight terminal, from the crisis of confidence in the industry as a whole to the GMP mandatory phase-out, from the reorganization of functional departments to monitor the ongoing efforts to strengthen ┅ ┅ face tremendous and profound changes in industrial restructuring and marketing, China’s industrial giants - a breakthrough medicine and health products marketing as a whole, is imperative. Swinging back: From the beginning a strict market research The reason why there are so many big spenders impassioned health insurance ad on TV to ‘hit’, in addition to the normal instinctive awareness of the need, more importantly, is ‘role model’ (S, Wang effects and the success of HaYao, etc.) of the temptation is too strong, so that they can always illusions. However, the health insurance market gradually standardize and consumer awareness of maturity, relying on advertising to consumers is growing in the bombing of the conquest there is no market. Medicare marketing is bound to return to the Age of Reason. City to reconcile science and rigorous marketing return to a rational conclusion is that the basis and premise. Bristol-Myers Squibb as early as the beginning of entering the Chinese market on the establishment of a dedicated market research department, the introduction of each new investigation are detailed and accurate based on the results; Amway to promote its new health care products ‘Nutrilit