Effective influence on purchasing decisions - high-tech professionals to promote real products.docVIP

 PAGE \* MERGEFORMAT 17 Effective influence on purchasing decisions - high-tech professionals to promote real products Huawei CEO Ren Zhengfei bustling market several years ago when the proposed ‘Huawei’s winter’ followed, IT is really the advent of winter, and the Internet, telecommunications equipment and IT industry, business life has become increasingly difficult, layoffs, wage cuts, bankruptcy news in the IT industry, continue to emerge, in the face the cold of winter, all the IT industry, business executives are thinking about ‘new orders where? ‘. In the IT industry, the ‘spring’, IT companies hand off, in the DOTCOM companies under a lot of money-burning model, servers, fiber optic, telecommunications equipment manufacturers have also jumped on the bandwagon, spending a lot of publicity and promotion costs, advertising, participation exhibitions, open product launch, but very few such inputs the law of value and input-output model, the same reason, in the winter time, IT enterprises in the reduction of excessive publicity and promotion costs, resulting in greater sales into predicament. Money to spend, money is not spent, without a promotion, brand building into the company’s overall marketing strategy in a scientific, systematic and ongoing management of IT high-tech enterprises in China is a common phenomenon. Who decided to ‘new orders’? Businesses to invest in advertising and promotion expenses, the most direct beneficiary of more orders, but also the largest corporations to consider the factors, it was decided how to carry out advertising and promotional efforts to first of all have to look at who is in determining new orders. High-tech specialized products to its customers generally include relevant government departments, medium and large modern enterprises, telecom operators, financial, insurance, banking, securities, civil aviation enterprises. High-tech specialized products and general consumer purchase process is completely different,