Eight food distributor product mix principle.docVIP

 PAGE \* MERGEFORMAT 9 Eight food distributor product mix principle Went to the annual rum, and many food distributors began its annual ‘treasure-hunting journey’. This time, the previous year on the market many new products have emerged in the coming year, will soon emerge more new products. Faced with a dazzling display of new and the original old items, dealers how to choose? How do I create a profit-maximizing product mix? How to ensure the fastest with the least turnover of funds in order to create greater profits? This series of problems, are often a headache for a lot of dealers. In this paper, together with you on the dealer’s product portfolio matter of principle, be explored. Principle 1: category range, it is necessary to distinguish between the various categories of target In practice, the product portfolio, often heard a number of successful distributors, said the secret to their success is not earned money for each product, but rather earn money for each batch of products. In fact, their success in the product portfolio of experience is the work, the first product category from the perspective of the product portfolio, this portfolio is actually a combination of categories. And enterprise product portfolio, the same principle, dealers should also be combined category of category a little more variety all that disturbing the second groups of three batches of a ‘one-stop rationing’ of services to help them save the manpower and resources. Earlier, is not that making a product for each of the money, but earn money for each batch of products, that is, even if some products can not make any money, or loss, however, can be another group of more profitable products that make money, so that several categories of flat down, dealers eventually will be able to make money. Combination of the more successful category is ‘three third’. Namely: one-third of the product a little loss, one-third of the product a little profit, one-third of the products to