Effective integration implementation of brand strategy at sea by the ship.docVIP

 PAGE \* MERGEFORMAT 13 Effective integration implementation of brand strategy at sea by the ship The implementation of a borrowed boat brand strategy, in essence, is that in the optimal allocation of resources to market process, the right brands to exploitation of mining resources, re-use, integration, it could be the old elements in new combinations, old and New point of market opportunities, but also the tactical substitution, but it is Weiweijiuzhao strategy ... ... the process of mining of such resources, in fact, effective use of a particular region, a specific time, specific characters, and special events and is closely related to their time, culture and environmental background to this is rooted in awareness, reputation, affinity and open as the force transferred or grafted to another business or product can be related to the body and through the shape of the effective means to build a unique brand to the possession of this a strong barrier, the ultimate manifestation of behavior in the market, forming a monopoly of resources, the effective occupation of the market. This value migration from the enterprise to do the brand off the source will help establish the brand bearing capacity of the root causes and to maintain the vitality of the brand consistently. A few years ago I had the privilege of access to such an enterprise; is located at the edge of a Beiyue Hengshan newly established dairy company. Temperature, sunlight, water, soil and other local extreme for the appropriate pre-geographical conditions and environmental factors, achievement of good local pasture resources, and related to the dairy supply chain. The company launched This also received strong support from the local government, policy concessions, capital and so inclined. However, this enterprise product brand name choices and decision-making power, there are also follow the orders of the Government Executive’s will, right at that time proposed by experts in order to ‘Hengshan’ brand n