Effective ballast.docVIP

 PAGE \* MERGEFORMAT 4 Effective ballast Consumer goods industry in the business promotion, in order to speed up the turnover of products, in order to occupy a limited distribution of customer warehouses, have adopted various means, ballast, for example, I played with the liquor industry, frequently on the ‘cash purchase **, free of charge to the ** few days tour ‘, a lot of distribution customers are also happy that this is not the other, come up with their own best-selling products should be working capital and storage areas to meet the upper reaches of this promotions ballast. A result, many ballast will appear the following adverse reactions: 1, the upstream (manufacturers, distributors): There has been a moment of pleasure, but afterwards found that distribution of customers these stocks, or the original shipping rate, just ahead of the goods sub-storage, the role of any real good! Even some of the downstream customers, will take these goods come with his accounts payable and your exchange, which makes the upper reaches of business ‘in order to momentary pleasure, miserable’. Even downstream customers to rely on inventory to make the upstream supplier, call for a promotional policy to digest these stocks carefully a cost-effective, these ballast products you have already paid double the promotional efforts. 2, downstream (agents, distributors, terminals): Free Travel Daoshi pieces of a good thing, but at home take a look at its own warehouse, do? Pins not move - if I put the money into the best-selling products, working out of the profits of their own to travel can do! Some will make a determined effort: their policies are adopted by the activities of these goods quickly dealt with, lest Naoxin. Cargo Daoshi out could be after a whole: they pay the profits out to play several times have had enough. Also, you pay for is the shining white of the silver, get the inventory is not rational or more of credit notes, not knowing ‘all back to the previous paragra