Epsons nightmare.docVIP

 PAGE \* MERGEFORMAT 16 Epson’s nightmare ‘This is a very good invention! ‘Prajna advertising, general manager of Tianjin Liu Shuhong excitedly told reporters. Liu’s Wisdom advertising in China is a must on the number of advertising companies, for many well-known companies and brands has done advertising creative was good. Pointing device in front of the winning CISS, Liu exaggeration to say: ‘This is a great invention, it will be Epson’s nightmare! ‘ Engage in advertising as a creative advertising company, advertising Liu’s Wisdom Light year on the money spent on printer cartridgesNearly 5000 yuan, ‘Some companies may even be greater. ‘Liu said,’ but last year, the situation has changed, last year we spent Refill cartridges, the cost of a sudden cut in half. Now better, which is sustainable for the ink devices, two to three hundred dollars a year just to buy the ink on the list. ‘ Liu Shuhong talking about how what is going on? Epson’s ink profiteering According to statistics, the current domestic inkjet printer holdings of 900 million units, laser printers 15 million computers a month, only the ink cartridge sales reached 32 million units per year, plus toner cartridges, toner, etc. consumables industry in China has been a breakthrough capacity of 20 billion mark. Professional Committee of Chinese supplies estimated 2002 cartridges has sold more than 35 billion yuan (not including counterfeit products), is expected after three years, will exceed 10 billion yuan, and the entire consumables market in 2002 was 250 billion, to 2003 the annual increase to 31.2 billion yuan. This is undoubtedly a huge market. At present, this huge market is tightly controlled by Epson, HP, Lexmark, etc. the hands of several major vendors. In particular in the printer cartridge, the several major manufacturers is not the slightest ‘offensive’ of the office. The dispute is also on the cartridge has been Nanduan. The standard of the competition so far undetermined; residual ink