Era of knowledge economy a new concept of marketing.docVIP

 PAGE \* MERGEFORMAT 11 Era of knowledge economy a new concept of marketing Since the United Nations trade and economic organizations ‘knowledge-based’ since the ‘knowledge economy’ concept has become a global hot topic. Richard Rees, said the World Bank; in the knowledge economy, knowledge is more than raw materials, capital, labor, exchange rate is more important economic factor. Changes and goes beyond the knowledge economy, technology-driven, one-sided pursuit of maximizing production scale, the pursuit of the ultimate model of product technology, while the shift to knowledge as the main driving force, which is management of a higher claim. Marketing strategies adopted by enterprises, tactics and are under the guidance of its marketing philosophy, and marketing concepts are also certain economic base and to continue with its development and change. The development of modern technology, especially modern information technology, to marketing has brought great changes, but also for innovation and development of marketing approach provides the technical means and the foundation. A knowledge-based economy to bring about changes in marketing Knowledge-based economy, a knowledge-driven, using information technology, emphasis on product and services, digital, and intelligent advocate of agile manufacturing and personalization commodity-scale production, and can be carried out according to user needs efficient production and service economy. Knowledge-based economy is a more humane economy is the economy reflect better the value. The globalization of knowledge, scale and capacity of the market reached unprecedented levels, enterprises are faced with competition from domestic and overseas the dual pressures of competition, product competition, the focus has shifted from the knowledge of competition; knowledge sharing nature of the relationship between the enterprise, competition, or joint has changed the way the original pure antagonistic competition turned to see