Environmental changes require system pharmaceutical companies planning investment work.docVIP

 PAGE \* MERGEFORMAT 11 Environmental changes require system pharmaceutical companies planning investment work Enterprises need investment in the production, marketing companies need investment. Can be said that marketing investment is the key to the process is one of the companies the only way to bring products to market. Any order for a product to market, must be through the network channels to pass out. and this distribution network of each point is constructed by the company’s dealers, then the dealers come from? This is the investment work to be done. Some people think that nothing more than to look for investment dealers and let them play money purchase, distribution and enterprise products. business as long as there is a good product and distribution policy, afraid not hire dealer? In fact, not true. investment work sounds simple, but from other people’s pockets in order to in money, is not an easy thing, which not only need to have a good product, but also a careful planning. Sometimes, a mistake on the details, there may be loss of a number of customers. Business investment is a systematic project, any link will cause sparse waste of corporate resources, resulting in investment is not ideal. Have a good business background, not a good product not, planning to do more beautiful, the lack of implementation in place does not work, there are good programs, there is no good interpretation and training does not work, advertising momentum is bigger, because the phone is not enough communication skills will be greatly reduced. The author of 10 years senior management experience in the pharmaceutical industry has had a successful investment process, summed up in nine successful investment Step A, formation of a strong investment team, B, determine the unique investment model and strategy, C, how to develop investment programs, contracts, investment will be held? D, packaging, planning a unique selling point, E, negotiating skills and details, F, How to train