Expensive to become true low-cost and create win-win situation the customer insight-driven customer guide.docVIP

 PAGE \* MERGEFORMAT 4 Expensive to become true low-cost and create win-win situation the customer insight-driven customer guide Expensive and right, on customer insight and customer guidelines on the detection A few days ago with several in the telecommunications industry database marketing consultant chat, talk about a reference to the current customers to talk about jumping on customer insight on customer analysis, data analysis, data analysis is often thought that customer insight is to realize the universal antidote to appear , and for the analysis of customer data is expected to tend to expect too much. In talking to the customer insight into what exactly is false, there is a friend of mine made to: ‘Customer insight is to know the customer in the end the thinking? This seems to be a mysterious and simple things. ‘ ‘Sometimes, clients want the more expensive the better, sometimes it may be the only person buying expensive goods. ‘ ‘Take the IP long-distance call card users, the city, although the mobile IP card prices and Telecom, China Unicom, China Netcom, Railcom the highest compared to other IP cards, but some customers who are non-17951 No, your name should such a tariff card. ‘One to do the analysis of the data card business friend added. ‘What customers want is important, but as a marketer is more important is to know how to guide the client to think about! ‘I make this point of view. ‘Customer insight marketing is to guide clients’ Let your thing right of the’ art of marketing! ‘A database marketing consultant summed up the case. So expensive to become right! This should be a concrete manifestation of the customer insight bar! Prices can create win-win situation? Let your customers the choice was to become a marketing person for each course welcome and the pursuit of the marketing model, then it could just as cheap to create a win-win then? India’s first hotels budget hotel is through the price of a typical example of creating a win-win