F brand electric vehicles N City effective breakthrough Case.docVIP

 PAGE \* MERGEFORMAT 4 F brand electric vehicles N City effective breakthrough Case The clock has been pointing to 22 o’clock, a well-known in domestic listed company conference room, the theme of ‘N City, how to break out’ of the third meeting of the ongoing high-level decision-makers are still faced with a complex market, N City, the question of how the fast-growing discussed at this meeting with little success. Although the major officials have Weapon, the atmosphere lively, but the president, as the past, hesitant and difficult decision. The company’s F brand development in the N status of the city, so you a big headache for high-level, making N City for the F brand has been ‘tasteless’ of feeling, because it cut into a long and slow-growing, where the problem lies? How to effectively break through and resolve? Has been with the two horses on the overall leadership of such a decision-making. The national market in the other markets are in varying degrees of growth ahead, but the N city, the market itself is also good, but the situation is so unsatisfactory. Of course, the biggest objective conditions here, for the N City, and other market characteristics are very different, so the decision-making in the leadership conference is hard for a good program is also very difficult decision; in pre-operation, through corporate planning and marketing departments operations have found a simple strategy for marketing or advertising can no longer play a catalytic role; operate a combination of several ways, through pre-trial and demonstration was also found to have little effect. In an electric car forum, the author’s boss as a consultant to participate in such an industry conference, F brand the company’s total exposure to the author horses, access to consultation and exchange, reached a brief letter of intent. We later through professional research (including some unique ways to consumers of psychological research to detect the use of the law), so that both sides