Feast OR hot potato-.docVIP

 PAGE \* MERGEFORMAT 9 Feast OR hot potato? When originating in the United States in October 2008 the ‘financial tsunami’ swept across China, many industries, companies feel the cold wind, so have adopted ‘layoffs were lower, tighter or reduce the marketing From .com inputs, reduce advertising put ‘and other tricks’ winter’. Of course, the highly competitive cosmetics retail chain can not escape the ‘robbery’ - due to lack of confidence in consumer spending, Wujin wallet live, natural cosmetic sales decline. In order to positively respond to ‘financial crisis’, cosmetics retail equally urgent step by step, with a view to health, through the ‘winter’. As a leader of a cosmetics retail chain Watsons, in the ‘personal care’ areas, not only in operation for a number of the world’s top brands, but also through OEM operates thousands of WATSONS own brand products. All along, the own-brand development and store expansion plans, are considered the two Watsons China’s most important core tasks. At present, the Watson about 8,000 worldwide retail stores in mainland China is about 300 personal care stores, Chinese companies are implementing ‘1000 stores program’, that is, until 2010, the mainland a few stores to reach 1,000. According to reliable industry sources said, when the ‘financial tsunami’ strikes, the Li Ka-shing group immediately organized the high-level meeting to discuss and make two major initiatives: First, to Watson’s call for an immediate ‘own-brand’ WATSONS product sales from 25% to 30%; second Watson’s ‘own brand’ WATSONS product development targeting brand sales of its foreign stores the top 20 products. Thus, we end of the year in 2008, saw Watson with ‘Pantene’ as the imaginary enemy ‘B5’ series of hair, shiny hair care products market, big chain stores in its most important position on the extension with the DM. Watson’s ‘B5’ series of pointing its sword towards Pantene, its product features positioning, price positioning and Pantene are similar