Flat grievance - the effectiveness of print advertising Maoist rule 6.docVIP

 PAGE \* MERGEFORMAT 9 Flat grievance - the effectiveness of print advertising Maoist rule 6 In the absence of television, no radio era, Ogilvy said that advertising is a kind of salesmanship on paper. It is very clear illustration of Advertising where one of the most basic concept - What are the ads? Advertising is a marketing approach, is written on paper. Snow in the Spirit of Mao Zedong initiated the effectiveness of advertising style and advertising are also very clearly defined - advertising is a sellers technology. But for now the so-called mainstream advertising brands, but also not so noble - Advertising is to sellers, the brand is nothing more than a few years in order to sell more goods only. Both advertising and branding are important, but in China, most enterprises are facing the most pressing problem is that the former - Advertising - How to quickly sell the product, followed by the latter - Brand - How to sell a few moreYear . Therefore, we advocate do all advertising, are required to follow such a principle -- Sellers, without prejudice to the brand based on the sellers; sellers in the sellers based on the brand. Both are identical in nature, are sellers, are the effectiveness of advertising, but focused on different. Advertising so, print ads, of course not the exception. So, for the local market, how can you make a really effective and outstanding graphic ads? Advanced advertising theory does not tell us that local advertising short 20-year history, but also random, we can only cross the river by feeling the stones. Like with many local advertising, we have felt helpless and confused. Fortunately, through these years of practice, thinking and observation, and today we finally have some ideas and insights. When we put them into words sum up, called ‘flat uneven’. Sincerely hope that it can to those who like us have been confused, but confusion is still groping ads colleagues some enlightenment, and very happy to discuss with you together