Flat on the channel (terminal winning strategy) debate.docVIP

 PAGE \* MERGEFORMAT 9 Flat on the channel (terminal winning strategy) debate ‘Large regional distribution channels intensive farming to the transformation of an instance of’ a paper published in China, Sales Management Marketing Communications Network User Forum has questioned the views, the argument is the core of flat channel (terminal winning strategy) analysis of the pros and cons. I think it was the implementation of end-winning marketing strategy is an urgent need to address business issues, it will organize a forum posting written, as a flat channel (Terminal winning strategy) discussed the matter. Greek marketing colleagues correction. Doubts User opinions, ideas are as follows: 1, a decisive end to grasp what the terminal is not a panacea. Find a few assistants that the practice of the industry on behalf of the dealer is actually the management of a waiver. We are not in order to control the distributor, we want to partner with them, win-win is the dealer management purposes. 2, dealers governance balance is the key. Dealers are not indiscriminate, and you have to recognize the nature of channels, according to the channel characteristics, the characteristics dealer dealers unified planning the layout and the layout of the business. 3, with a lot of manpower to control the terminal, or to buy the terminal is wrong Grasp the retail terminal is necessary. My criticism is to use a lot of manpower to control the terminal or terminal to buy the practice in the long run, this is undesirable, and it is not conducive to the overall trade environment. I am well-known cosmetics company in Europe where the operation of the way I believe I am most familiar, and we were the least, the entire amount of Zhejiang, a big business only two individuals to do. The store’s sales staff at the supermarket is not paid our salaries. 4, in the flat channel at the same time, do not forget the sales force has become bloated monster I grew up in a well-known foreign compan