Foreign trade enterprises of the domestic confusion and Solutions.docVIP

 PAGE \* MERGEFORMAT 15 Foreign trade enterprises of the domestic confusion and Solutions 【Introduction】 L Company is located in Zhejiang, specialized in producing electric tools of private enterprise, established in 2001 now has grown into thousands of employees and 3 million years sales of medium-scale enterprises. Initially, L companies doing business in China for a number of OEM production to maintain the operation, because of its excellent product quality, achieved broad recognition and trust, giving them more and more orders, of which there are also some foreign customers orders. With the development, and foreign investors began looking for their OEM production, which they can earn a profit from it than for domestic enterprises to be more than OEM. Gradually, as the business began to abandon the development of L for domestic enterprises to contract, and turned for foreign foundry, while the domestic foreign trade companies have also begun to L firm orders. In this way, L company has become an export trade company, a gradual shrinkage of the domestic market operations (accounting for less than 5% of sales). Today, however, as the international market environment changes and competition becomes more intense, as well as the terms of China’s gradual implementation of WTO tariff, L the company’s rapid decline in export profitability, business development is faced with the pressures. Zeng Yi, known for the able chairman of Mr. Chen L After some deliberations, we decided to return to the domestic market, the implementation of walking on two legs at home and abroad. It sounds very good, but the development of the domestic market is not a word so simple things. Half a year has passed, L Company’s development of the domestic market did not see improvement, only the inputs outputs not seen. L Company Mr. Chen and senior management personnel confused face of critical foreign-they do not have committed such a large hard, now Quedui helpless in their h