Four travel industry marketing and management strategies.docVIP

 PAGE \* MERGEFORMAT 10 Four travel industry marketing and management strategies The tourism industry to the hospitality industry, said, it embodies the classic services, meaning more service management and marketing has always been respected experts. With the further improvement of economic level, it is leisure time and consumption control as well as the pursuit of the empowerment of diverse emotional needs of life, tourism has also been bullish for the next century will be sustained and rapid growth of the industry, so tourism will become a services research Typical areas. As the intensity of competition-oriented, the modern tourist enterprises are generally facing serious challenges: how to further enhance service quality, to more effectively promote services and products, to truly meet the modern tourism consumers increasingly diversified consumer demand. After years of exploration and experience, the majority of tourism enterprises to consciously realize its marketing model from product-oriented to service-oriented strategic shift, and part of the success of tourism enterprises to further improve and summarized in the heart of services marketing process management - the four major strategies . 1. Mode of service strategy: service differentiation ‘Standing in the position of the customer to provide service products’ is undoubtedly the core of marketing tourism services, but for the following reasons, services, products and the relationship between customer demand is not static: 1) at the same time and place, different customers have different service needs. As a restaurant guests the choice of background music, like pop-pop of domestic customers, while Europe and the United States tend to relieve guests of classical music. 2) at different time and place, the same services provided to customers demand for a different focus. If travelers need an exciting day of activities at night you need a quiet comfortable environment. Also with the economic and tec