Four strokes circumvent sales channels.docVIP

 PAGE \* MERGEFORMAT 6 Four strokes circumvent sales channels ‘Swordsman’ where there is a sword called ‘Dugujiujian’: seemingly mundane of his sword out, but you can shut all the opponent’s tactics, but also to cope with opponents offensive understatement sword, but also appropriate for point opponent Jian Zhao’s ‘Gate of Life’ Office, Ling Duishou had to give up the sword dropped. Chinese wisdom is admired ‘no stroke victory with strokes’, and no stroke do not move, but not without strokes, but can be born because of the enemy’s potential move, step by step, the natural enemy Mingmen Zhaozhao can refer to the smallest cost of defeating the enemy. Sales is also a need to use intellectual does not force the battlefield: We are a large number of insight in the Chinese market where competition means channels, such as price reductions, gifts warfare, Purchasing Guide (promotion Miss) war, dealers winkle war, the second groups of battle, end - Buy shop war ... ... and so on, are quickly becoming the market competition, resources, a war of attrition, and even become a category to destroy the value of war, finally the golf scarred wrangling. These are not sales channels and strategic thinking of the chaos generated by the Big Dipper! Any sale of the core issues to be addressed are the channels, channel patency has also become a marketing indicator of the outcome of any sales promotion tools are only acting on the channel before they can have a real sales results. Take the channel structure for the fast moving consumer goods: This simple process map where the channels can be deduced sell the entire contents of: 1, from manufacturers to end consumers in terms of all aspects of both channels; 2, the so-called channel model is to choose products and methods to reach consumers link; 3, consumer buying behavior decision of the ultimate fate of the product, and therefore through the sale points (push-type strategy), or through the dissemination of (pull strategy) t