From Taiwans presidential election to see brand marketing.docVIP

 PAGE \* MERGEFORMAT 16 From Taiwan’s presidential election to see brand marketing 2008-3-22 Japan, and is a very special day for Taiwan Province, is a global day of particular concern to the Chinese, but also more attention to national political figures of the day, because this day is the new leader of Taiwan region election day, on this day KMT candidate Ma Ying-jeou to 7.6587 million is absolutely overwhelmingly elected the new leader, well ahead of the Democratic Progressive Party candidate Frank Hsieh, more than 200 million votes, from Taiwan’s presidential election has ended. Now although the election is over, but the contrary, the leaders of the Taiwan region election, the entire process, we can see that the leader of Taiwan’s presidential election has now echoes the brand marketing. Taiwan’s leadership election, voters use their votes to decide the future leader and brand marketing while consumers use their money to determine the prospects for sales of branded products, used in Taiwan’s presidential election is entirely market-oriented and democratic operation of , brand marketing is through market-oriented operation to complete the brand’s mission, or brand marketing in both Taiwan and the general election in which competition is very intense, then Taiwan’s presidential election, what the brand marketing, reference point? 1. Have a good brand marketing team Since February 2007 the leaders of Taiwan, Ma Ying-jeou announced his candidacy since Ma Ying-jeou great team effort organized by the election of super team, running mate - Vincent Siew, education is: ‘National’ Chengchi University, Master of the Foreign Service Institute, United States Georgetown University study of leadership exercises, the U.S. Eisenhower Scholarship winner, qualifications are: vice chairman of the Chinese Kuomintang, ‘Premier’, ‘Minister of Economic Affairs’ China Institute of Economic Research, chairman of Taiwan’s economic experts, cross-strait common market advocates, is