Guilin Sanjins branding.docVIP

 PAGE \* MERGEFORMAT 10 Guilin Sanjin’s branding Chinese traditional medicine is our national cultures and an important part of many of our pharmaceutical production enterprise in promoting the development of Chinese medicine in China have made no small contribution, such as Guilin Sanjin Pharmaceutical Group Corporation, the face of fierce Pharmaceutical market competition, showing strong vitality, the product is not bad Hisakatsu economic efficiency of enterprises has risen every year. In the survey, we found that the company’s most fundamental one is that in the fierce market competition, can seize the opportunity and play to their strengths, develop their own brand-name products. Their main approach is to: One to formulate the right development strategy Guilin Sanjin Pharmaceutical Group, formerly known as Guilin in the pharmaceutical, built in 1967. The enterprise in Guangxi in 1984, the industry is still a poorly managed and the low level of technology enterprises in the annual production of 30 products, none of them utter the least sound of the brand-name products legislation is maintained, companies have even one next year orders are unable to get the product. At that time, enterprise production and operation activities are not only constrained by resources, but also by the impact of market competition, facing a hopeless situation. However, business leaders clearly see that this is the new period of the outstanding contradictions and enterprises in order to adapt to the changing needs of market competition, both can not imagine that back in the past that the era of shortage of medicines in short supply, nor working hard and making bullet and look forward to the national macro-control relaxation, loosening the money supply, a new round of ‘prices effect’ and ‘speed and efficiency’. The only way business is market pressure into motive force to study new features of the market to grasp changes in market demand, and actively develop new markets, tap the