Guizhou Lai Mao to dirty hit Sword eight-steps.docVIP

 PAGE \* MERGEFORMAT 15 Guizhou Lai Mao to dirty hit Sword eight-steps In October 2014, with shares mixed ownership companies holding Guizhou Moutai Co., Ltd., Sinopec and other Wine Co., Ltd. Guizhou Lai Mao was born, after the establishment of Lai Mao wine operating company set up in Beijing, and the base is brewing and stock company with one set of Guizhou Lai Mao Wine Co. in the autumn of this year, Chongqing peruse it caused great concern in the industry, the number of its products, though not much, but the dealer exorbitant interest. We believe that the Guizhou Lai Mao Shares Maotai liquor may be ‘dirty’ hit ‘Sword’ The most important basic platform, its institutional innovation and business model innovation could give a huge surprise. Guizhou Lai Mao Wine Co., Ltd. has four very important feature, one try to get rid of traces of shares of the company, meaning a strong independent operators, and the second, fully market-oriented operation of the team, professional color is strong, its three sales companies placed Beijing, nationalization means strong, and its four independent product development and business model build, the main public wine mean strong, Lai Mao wine in order to get this to the ‘dirty’ hit ‘Sword’ victory in the battle, we must attach great importance to the strategic and tactical combination, we must attach great importance to the following 10 steps to the system, to create depth. 1, the root of the problem: to create value-based sauce brand story Lai Mao biggest problem currently facing the root of the problem, with the best way to tell the industry’s fastest speed of a real Mao Lai, Lai Mao wine for success is critical, therefore, Guizhou Lai Mao Wine Co. need to set off a radical reform movement. First, Lai Mao brand story requires a series of deep change Lai Mao wine ‘chaos’, ‘miscellaneous’, ‘false’, ‘false’ phenomenon. At present, shares of the company, although the trademark Lai Mao won, but in the brand and the market is