Guizhou Maotai Wine million a year between- restructuring could create the next great white wine- (Under).docVIP

 PAGE \* MERGEFORMAT 9 Guizhou Maotai Wine million a year between: restructuring could create the next great white wine? (Under) 4, inking overseas: from guerrilla tactics to forge strategic All along, Maotai in the global Chinese communities have a very profound impact, a survey showed that Chinese domestic consumer goods is ranked first in the memory of the Liquor, mainly due to the vast majority of immigrants overseas Chinese business and political elite. Reality The problem is that the Chinese ring in the global market is too fragmented, difficult to focus on the domestic market, like the use of such a strategy. Faced with this situation, Guizhou Maotai selected vendors joint means to promote Moutai Chinese consumer market by capturing group activities. The evening of 11 November 2013, Moutai announced that in order to further expand overseas markets, the company decided to use about 8.79 million euros to buy property in Paris, France, as the company’s European business development agency, September 16, 2013, by Maotai American Man Sales $ 80,000,000 Moutai products to the American market face a bleak domestic high-end liquor market, Maotai and Wuliangye precedent could open the international market? Maotai Wuliangye choose what kind of way to win the overseas market? First, Moutai Chinese overseas markets consumers should be locked. Moutai in Chinese circles of high visibility and high reputation instructions, Maotai in Chinese circles there is enough consumer base. Immigrants overseas Chinese are basically economically more affluent stage, also has this economic spending power, the lock ring will be very help Chinese Moutai deeply involved in the local market, cultivate loyal consumers. recently, Moutai often involved in overseas Chinese communities in public relations activities proved Maotai consumer groups already have a lock on the basic direction and , from a cultural point of view, easier to accept Chinese domestic liquor consumption habits,