Ground campaign - to create reseller team efficient execution.docVIP

 PAGE \* MERGEFORMAT 8 Ground campaign - to create reseller team efficient execution Dealer Team Executive Force study we have been through the assessment, etc. out of some of the problems to solve, but difficult to achieve the standards requirements of the factory and dealers expected the boss, always more or less there will be discounted, the deformation implementation of the phenomenon. dealer how the team effective and efficient implementation of promotional activities, meet the standards or exceed expectations it? I share with you today, under my personal position. Case I: a well-known beverage brands to implement a national theme of first-line promotional activities, activities need to store, zero new outlets to advertise the promotion of 50 points, the choice of site requirements: KA shop: There are promoters try to drink, and pass the theme promotions products subject to the establishment of the heap, with the card, stick around, inform, show prizes and other promotional materials. CD shop class requires informed posters, handwritten Duijiang information, Duijiang point phone, Duijiang details, all need to have bottles of packaged product promotions Post propaganda, and activities need to have a theme product point of display shelves and other plan carefully. In short the factory made a lot of material to be one by one to spend, the more lively and more effective. because the focus for the year to enhance the brand new promotional activities, the company everyone was very seriously and need to check the implementation of activity 1 month after the actual situation of the market rate appraisal that merits reward advanced punish behind. is a test of executive power distributor team a big parade. A Dealer is an old local dealer, who is also a group of business men “old bird” follow the A dealer “hard” for many years. experienced by the shopkeeper, car sales, and now the market at all stages of intensive farming, wholesale sales of big cars circulation s