Have something for sale and create a new realm.docVIP

 PAGE \* MERGEFORMAT 5 Have something for sale and create a new realm In the past, we design, sell a product, often referred to in a word is ‘selling point’. To the product a selling point, it sold better, this idea is not wrong, but when you are looking for a selling point, in order to find the hundreds of competitors in a unique, distinctive selling point easier said than done ! So, in a perfectly competitive situation, we should change our thinking from looking for ‘selling’ the transition to look for ‘selling points’. I talked with a number of dealer friends, we often hear them complain about their weak strength, the agency’s brand is also a small brand, not with big business and big brand competition. In fact, for our wide Dazhong Xiao production, marketing enterprises, if they can seize an industry leader or a weak competitor to win over large is not impossible. Strength to find weak points in It has been said, but without losing a bitter philosophical words: in the peacock’s tail followed by a beautiful ugly ass. Indeed, behind the strong is weak, it can be understood as being weak on the hidden strength, as long as we know how to discover, it is not difficult to find the opponent’s weakness. Alcoholic liquor market, the high-end liquor market has been Maotai, Wuliangye, Jiannanchun dominated by the Big Three, but the Big Three is a history of wine, one is wine country, one is the fastest in the market economy in transition, the liquor, it seems impeccable. However, Xiangquan Group, found the Big Three still from Majestic, deep behind the skill is too formal, this is their Achilles heel. So carefully designed advent of alcoholic liquor, and Zhakou sacks of bottles, Dangling drunkard image with a bit funny, with a bit cynical, but it was a lot of consumers. While the price of alcoholic liquor was later dropped, the market weakness, but that is the follow-up marketing efforts did not do a good job, instead of listing’s strategy has nothing to do. Sim