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Honda winter- Exit F1 be wise to do-
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Honda winter: Exit F1 be wise to do?
Economy, winter has arrived!
December 5, 2008, when Honda CEO Takeo Fukui said at a news conference: ‘This is a difficult decision, but in the current economic environment, we have no choice. ‘In this connection, Honda completely withdraw from F1. Once upon a time, hoot surprised situation, hot Patton actually ‘unemployed’ of!
Since 1964, Honda 2 into the two F1. Historically, Honda has Zeng Yi as the engine supplier with Williams, McLaren co-operation has won eight World Championship teams and drivers. Here that the ‘complete’ is completely out of F1. Just a lack of money? What reason? This completely withdraw from F1 be wise to do?
The impact of economic environment
The global financial crisis led to economic difficulties, this may be the Honda out of the fuse F1. In the financial crisis sweeping the world under the Honda has been greatly affected. As Europe and the United States and Japan, sales in the domestic market dropped sharply by the end of March 2009 is expected to end this fiscal year, Honda’s operating profit would be a significant drop of 42.3%, with only about #165; 550,000,000,000. In order to prevent further decline in performance, Honda has begun worldwide production and cut jobs. To sell money-losing F1, can help Honda to focus on the main industry, car sales, and other events. ‘We must give priority to our core business and future security. ‘Takeo Fukui said.
Invested heavily in return uncertain
In 2006, would like to make a big fight at the Honda F1 official capacity the manufacturers F1 race, and invested heavily in the 2007/08 season, pre-paid hired Brown, the legendary Ferrari team drivers Jenson Button and well-known as a team manager and the main driver. However, the big investment, and has not given them good results, but in two consecutive years of 11 teams in the ranks third from the bottom.
More than 500 million U.S. dollars every year huge investment, Honda wants
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