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How to make your title more with less-
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How to make your title more with less?
The number of people reading the title is generally 5 times the number of read text, meaning that if the title can not sell products, which is to make advertisers waste 90% of the advertising costs.
I can not understand the play ‘xxx by the end of a big promotion’ ads like this kind of advertising in newspapers, on television every day, consumers can see dozens of consumers how to choose? He must choose to tell him the most information of that one. Why not say more specific information? ‘Big Promotions’ What are you marketing? How do you promote? You play to what? What benefits can I get? These issues on the minds of consumers, if you did not directly tell him the title of the content, he will not ask you. His eyes were clear in the search to satisfy his sellers of these issues.
Good idea, of course, can stimulate sales, but I always thought that the title is a perfect goodly portion of luck, but the vast majority of titles are required to use advertising techniques (and of the advertising rules) to complete. In fact, these rules is a good copy of the basic skills, who can find the rules of their own advertising, of course, would also be the industry leader.
The following is the ad I wrote a number of techniques are the past experience tells me, in this to share with you:
Restrictions:
Although we have mastered the reader’s desire, psychological, emotional, and habits, be sure to change from passive to active, but the reader looking at an advertisement, or likely to have a sense of superiority. Kind of sense of superiority is a ‘discretionary power’ the good feeling, she felt that no matter how good you say, the right to choose her. Usually we have no recourse but to make every effort to sincere confession, so that advertisers themselves look like marry him the same; can be when given the opportunity to restrict the opportunity for readers, we must not miss!
For example there is one, I wrote a
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