How to prevent terminal display fees are eroded-.docVIP

 PAGE \* MERGEFORMAT 4 How to prevent terminal display fees are eroded? In the path of each session, the terminal is the brand battle sales of ‘ultimate’ battlefield. Terminal display products in the terminal sales are the most important aspects, including product placement, placed the number of display methods, can play a good display terminals the role of product marketing and promotion, and can effectively promote consumer buying. Various liquor brands invest a lot of expenses made in the terminal shop counter display, stack boxes on display, such as the brand is undoubtedly a move ruthless chess, but ‘the fact is often brutal,’ a lot of brands ‘heavy investment, light management,’ so that the terminal display does not achieve the desired results. [Case Study] A brand is a regional brand to a prefecture-level city in Hebei Province, the city has a population of over 80 million, or about 400 famous smoke, big supermarket 11, C, D class super about 1500 Lee A brand is always the city Maximum agents, in order to consolidate the brand’s market base A fully tap the purchasing power of consumers, A super brand for large providers in the region, the name of the hotel name cigarettes, CD developed a heap of super class display and counter display boxes and other strategies. Lee visited personally found during the market, in addition to large supermarkets, the other terminal point of sale display has a 100% rarely asked to perform in accordance with the display. Some stores display terminals scattered, some were competing products ‘nibble’, and some are left out on display in the corner, etc. If you do not stop the spread of any problems, then spend a lot of money on display carefully designed policies will have no effect, pre-launch a lot of money will be wasted, A brand suffered immeasurable loss. Terminal display terminal construction management is an important content of the work, especially for liquor brands, like as in its decision to exit than funne