How to seize the key to marketing.docVIP

 PAGE \* MERGEFORMAT 8 How to seize the key to marketing Take care of the overall situation, grasp the joint A business leader, must be good in all market conditions at any time adjust the strategic layout, establishing overall strategic goals. Just as Chairman Mao pointed out: ‘the victory of the war the major and the first issue is for the global and the various stages of the care was good or bad care. If the overall situation and the various stages of care has important shortcomings or mistakes, that a war doomed to failure ‘. In marketing, when the global and local markets into conflict, we must establish the overall concept so that the local obedience global marketing. Sometimes, it is feasible from a local point of view, but look at the overall strategic situation is not feasible, then should see the benefits do not trend, should not lose the greater; sometimes it is not feasible from a local point of view, but look at the overall strategic situation is feasible, Then it should be considering the overall situation, even at the expense of the overall situation in exchange for partial victory. Hongjun Wu Qi Zhen zhiluozhen battle and battle, are to consolidate the base, while those of northern Shaanxi. At that time the overall situation is that the Red Army to have a solid base, so even when the Central Red Army’s march had just finished, extreme fatigue, but they must fight two battles, the enemy outside of the eradication of the base. Small businesses in the marketing process, often encounter the contradiction between global and local problems. For example: the issue rivals cut prices, let a lot of companies that should not be with the Nabu Wen. In many industries, price wars Tried and tested, television industry, Changhong, computer industry associations, are to rely on price war Xun Speed to grab market share rather big for. Judge should not be price competition, will be related to the global problem. If the market develops to a certain phase, t