How to make advisory telephone service have become a real productivity of drug advertising-.docVIP

 PAGE \* MERGEFORMAT 12 How to make advisory telephone service have become a real productivity of drug advertising? Newspaper ads pulled, drug stores where counters push, is the many small products or the pursuit of ‘fast track approach’ of the drugs, the main mode of operation. For this ‘ad counter’ mode of operation, the consultation phone plays an important role in the quality level of consultation phone calls, a direct impact on the sales of products (especially the kind of door delivery). Consulting telephone product sales impact so great that there are insiders even call advertising the drug primary productive force. However, the hotline for each advertising of medicines have, but not everyone can receive satisfactory results, and some even counter-productive, offsetting the role of advertising. So, how can we do to maximize the role of advisory phone do? This rule-which it then? Based on the author’s own experience in the operation of the product had made a superficial summary of this will be extended to the country most of the market to use, that have proven effective. Are included in this, hoping to initiate ask experts enlighten. First, the choice of telephone consultation and training for doctors As the specificity of drugs on the advisory staff requirements is relatively high, must have rich professional knowledge and strong sales of consciousness, can we call the consultation on the patient Shoudaoqinlai it, rather than a waste of advertising effectiveness. Therefore, to do consult a doctor very important for the selection and training. ■ choice of consulting a doctor Ask your doctor will generally consider hiring retired medical professionals as the hospital, because they have a wealth of professional knowledge with clinical experience. But not all doctors are suitable for doctors hotline. In this regard, different products have different requirements, but should pay attention to follow the following principles: First, the older points be