How to make eyeball economy into a big business.docVIP

 PAGE \* MERGEFORMAT 6 How to make eyeball economy into a big business Moderator Awa: Yangcheng Evening News Financial news Guests: Wang Lei Lei, TOM Online Chief Operating Officer Group Sohu CEO Charles Zhang Network Marketing Perspective SMS Era As Sohu, Sina, Netease, TOM and other portals have announced that profitable, we may observe the marketing level of China’s Internet as a business. Because, after site, in a sense, just a money or a ‘burning’ money to companies. Most Web CEO think about most is not how to do business, but how to use stories, concepts, eye-catching. But with text messaging becoming more and more ordinary people’s communication habits, and the website is undergoing a revolution. Our viewing angle is that when young people on the website click on aimlessly, browsing, the site operators have is how to attract the eye, so that these very disloyal fashion consumer pays for the. How to make the person pays for a stroll Awa: As the site CEO, last year, everyone’s mood really have something. Portal, have announced that profitable. This breakthrough is not easy, due to dot-com bubble, the website is not to charge down from a lifetime, and you are now allowing consumers money or pay for the habit is difficult to change together. Charles Zhang: This requires time to mature. While the Internet the past few years has been in the winter, but after the development of the site as a people’s access to information is an important media have begun to crowd the mainstream of society to accept. Sohu 1.5 million daily page download, is there such a large amount of a foundation, the website only basis for charging. Awa: But I have been thinking, how can the previous free online visitors who become customers of your charges, so that he willingly pays for, which requires a means of marketing. Like how to make one in the mall wandering indiscriminately who were attracted by a piece of commodities pocket. Wang Lei Lei: According to a lot of data analys