How to Understand the channel advertising the new features-.docVIP

 PAGE \* MERGEFORMAT 10 How to Understand the channel advertising the new features? From Mr. Ye mode of fire, and to Mengniu’s fortune, in the several daimyo Liquor successive rise of advertising has emerged as a strategy for matching points, but on the ads there are some errors, and some operational need to pay attention to the key One from a pure consumer’s point of transition to channel the perspectives of consumers. Is well on The Apprentice do not do the moment finished. According to Britain’s Leon practical experience. Channels of advertising communication should pay attention to the following points: 1) advertising needs aesthetic, but the key is to make people remember your name, unless you have an irreplaceable function, otherwise the current role of advertising is to people in the sale or consumption of the time difficult to talk about first impressions tell you product name. The other what is nonsense. Advertising people criticize it does not matter, advertising accused of being scolded for immortality, the most potent is the kind of moderation and common road. 2) Whether use of color or text layout, are aimed at people a read out your name. 3) The product image or too many gaps in the so-called aesthetic doctrine is nonsense, a waste of money, that kind of advertising to the awards can be, as far the most common consumers, the people will go to care about your ad photographed how Mody? Melatonin and HaYao, as well as Mr. Ye’s strategy is like this. Your advertising is a dagger do? 4) the real selling are soil or is appropriate. Big production corresponds to a big waste and big failures. Not to promote your ad feature of this to no avail. 5) The important thing is not advertising, nor is it known, but a strategic and tactical synergy. From the Mengniu Sour milk has been shown that fast-consumer advertising is a knife, while the channel sales model became a strategy of preparing to expand the surprise effect. Strategic and tactical match is cruc