How value-added channels-.docVIP

 PAGE \* MERGEFORMAT 15 How value-added channels? Channel is a channel for the effective management of value-added one way of encouraging value-added services through channel distributors, the implementation of policies on the protection channel is not deformed and improve distributor loyalty has a strong immediate effect; the same time, is targeted value-added reseller channel, and and the closely related value-added products for the consumer, the product is the firm’s major source of profit, the channel is to expand this source of value-added services effective way to eventually realize the value-added enterprises. Channels, business channels for value-added is not a simple cost reduction and sales expansion, corporate profits increased, more importantly, value-added services through the channel incentive distributors, not only to let the distributor make any money, but also the church distributors how to make money, how to development so that distributors can really improve the management level, to enhance the value channel, so channels, and enterprises with the fate and enhance business confidence and loyalty, enhance cohesion and affinity channels, such channels is The most valuable, is the most robust, of course, this is a gradual process. First, establish a good corporate image For access value-added distributor of enterprise should first understand the eyes of a good vendor standards, a good corporate image is a good channel for the start value, and only authorized distributor of enterprise later, he began to realize that business value-added service is sincere and long-term, value-added service channels will be more effective, can be said that a good corporate image is a channel of value-added content. General distributor in the eyes of all firms are as follows: the common goal of long-term perspective, mutual trust at the same level on the exchange; sincerely listen to feedback; not unreasonably forcing distributors; accepts that different region