How well the brand into a sales force.docVIP

 PAGE \* MERGEFORMAT 17 How well the brand into a sales force Is that the brand is not the sales force who have not understood the value of the brand. And no clear understanding of a product from growth to mature development of the relationship between business Luo Ji. When to ‘sell the product is king’ concept of the operators occupy the ideological center, the brand becomes a cover, its essence is an informed role in the sales force does not have much. But in order to sell products not only meet, but also sell products culture as the demand for the brand can be an interest in a product occupies a central position, can play a certain brand power. State of competition in the market at this time on the surface all the people see you are selling products, in fact, you are selling the brand name. Strictly speaking, the relationship between a bizarre chain of negative things, only a model of value. Everyone knows that one way of doing things is no pattern whatsoever. How well reflected in the brand sales force, the operator perspectives on the issues will lead to some errors. Brand power is mainly reflected in the highly competitive high-end market If you want your product has a strong brand power, should be faster access to more high-end market, and have some time to accumulate in the circumstances, the ability of their products into the brand power of probability even more. In the low-end market, mainly depends on product strength. At this point, the brand power if there is reflection of this key appears as a communication force, this power belongs to a branch of the brand power. If you eventually become a brand, it is the accumulation of brand awareness to the important, if you do not become a brand, it’s just kind of pull your promotions. In its product brands, and there is no accumulation. In the absence of competitive environment, if the product has a cost advantage, channels advantage, spread advantage, differentiation advantage, a certain process in the