How will the price of brand clothing-.docVIP

 PAGE \* MERGEFORMAT 6 How will the price of brand clothing? Recently, a friend of a friend says that she has introduced a university named after the UK’s most famous men’s clothing brand, plans to use the domestic consumers xenophilia psychological, locate high-grade and take the English gentleman style, and will select first-line luxury brand stores in the world next to the shop, those luxury brands selling 10000 suit, he just wants to sell 6000, take advantage of this price differential to attract customers. A friend asked me, you do so, okay. Frankly speaking, do not know his friend’s comprehensive plan, I would not rush to a conclusion this scheme is still not work OK. But I am sure that the brand’s pricing problem. The reason is he did not know is willing to spend 6000 yuan to buy a suit of men’s consumer psychology, as well as price, in which how to play a role. Price of the brand positioning is a very important part of positioning is defined as a commodity customer willing to pay the cost of money. The reason why consumers are willing to pay money, because he felt that the value is obtained equal value. This value includes the physical value, psychological value. And different people for the same kind of goods the value of physical, psychological, value judgments is not the same size, even if the same person will buy the place, buying time for different pairs of a commodity with value judgments are different. The simplest example is that you are willing to buy out to spend five bottles of beer, but also willing to spend 25 yuan in the bar to buy a bottle of the same beer. If you encounter any lover of the presence of, or even willing to spend more. In the current Chinese society, are willing to pay 6000 yuan a suit who basically belong to the middle and upper classes, including professional managers, bosses of private enterprises, government officials and other such groups. When they took out 6000 yuan for a suit, we must not only the value of this pie