Huiyuan Fruit Juice Music why Lehe-.docVIP

 PAGE \* MERGEFORMAT 3 Huiyuan Fruit Juice Music why Lehe? Huiyuan 5.0 billion pound recent reports of carbonated drinks, one after another. It is Zhu Xinli, after the failure of experienced M amp; A blockbuster year with great concentration. Zhu Xinli said: “The launch of delicious Coca-Cola added a point source of fruit juice drinks, steal me a ‘ sources’ words, and now I add a little carbonic acid in the juice inside, to come back to a ‘happy’ word. “ However, Zhu Xinli is “Lehe” difficult to say, at least in the short term difficult to obtain a larger income. First of all, it is difficult to please everyone. Carbonated drinks and fruit drinks consumer groups do not overlap completely, consumers like to drink carbonated drinks do not like to drink fruit juice, and vice versa. “Fruit juice music” you want both to please, is likely to discuss who has not, who do not buy it. Followed by the new class needs to cultivate. Huiyuan “Le fruit juice” instead of fruit juice concentrate, caffeine, phosphoric acid and artificial colors, though it seemed “good taste, better health,” but after all belong to new class, the market will take some time cultivation. Third, the carbonated drinks market space is limited. Beverage market through the carbonated drinks, water, drinks, tea drinks, juice drinks and other development, carbonated beverage market is constantly squeezed. Also, carbonated beverages easily lead to obesity and osteoporosis, also makes The reduced garbage drinks. you can see, even the Coca-Cola company is also gradually increased investment in non-carbonated beverage products, the proportion of non-carbonated beverages and the proportion of low-calorie drinks from 11% to 2000 in 2009 42%, turned a nearly 3-fold. This market is limited room for growth. Again, the performance of Huiyuan Juice low concentration is not obvious. Huiyuan “Le fruit juice,” the juice content of 10%. As early as last year, Huiyuan has a “lemon me” series into the low conce