Huzhou corporate brand building dialysis.docVIP

 PAGE \* MERGEFORMAT 17 Huzhou corporate brand building dialysis [Abstract] local enterprises in China brand shaping process, the prevalence of ‘heavy marketing of light trading’ phenomenon. According to local enterprises, Zhejiang Huzhou practical, emphasizing the use of value engineering theory and methods of marketing on the retail business activities value analysis of the need to further explore the shape of the local corporate brand values, I suggest take into consideration the building of brand value. [Keywords:] Value Analysis brand value brand values 1, local enterprises in brand building problems As everyone knows, do one brand includes at least three steps: find the value of its values and communication value. This is a ‘value’ oriented brand building theory. In China, many enterprises Queba focus more on the ‘dissemination of the value of’ aspects; that as long as communication in place, the brand has naturally left a deep impression on the minds of consumers, businesses set up on the brand. This is precisely the largest of our brand-building errors. China, only about 2% -3% of the companies can continue to grow, the last sales exceeded one million, to become well-known enterprises; a lot of sales accounted for 50 million below the company more than 97%. Account for the vast majority of enterprises are unable to grow up, One reason may be diverse, but we can not rule out the fact that: Some enterprises in the value orientation problems, namely, the ‘discovery value’ of this key link has been out a number of blunder , but they are in the ‘dissemination of the value of’ link is still fuss, the consequences are often less effective and a waste of corporate limited resources. Well-known management practices by Zhang once said that the information-based society requires every company to use the right way to do the right thing. For branding, only the brand values right, and only to achieving the goal of corporate brand bigger and stronger. Brand