I say 12 food market.docVIP

 PAGE \* MERGEFORMAT 6 I say 12 food market With the domestic economic development, the improvement of living standards, China’s food and beverage industry has shown rapid growth. The wholesale food markets throughout the urban and rural areas. Large and small shopping malls, supermarkets, small shops and side streets, all kinds of food and drink vast amounts and provide consumers with a wealth of consumer choices. As the saying goes ‘Hunger breeds discontent’, has a population of 1.2 billion Chinese food market is enormous, not only encourage domestic enterprises have to squeeze into the food industry, international food companies is followed, eyeing the Chinese market, to long-term investment basic strategy, trying to carve up China’s food market, which led to the current food and beverage market, an unprecedented competition. Although the Chinese food market, a broad heaven and earth, but also full of traps and marshes, if do not understand the actual situation, to go lightly into arrays, enterprises are vulnerable to eliminate entry of the disaster. China has a well-known enterprises, through the rapid accumulation of health care products industry, forming a strong economic strength and more extensive business networks. See the food industry have a more extensive market and the market crowd of riders, this enterprise of high-level subjectively believes that the existing manpower, material resources, the network cut into the food industry, will be able to be successful. As a result, once introduced a number of varieties of food and beverages. However, due to insufficient awareness of food and beverages low-value and large-scale features, coupled with improper sales practices, inconsistent quality and overstretched and other reasons, the enterprise despite several years of painstaking efforts, still can not break through break-even point , consequent loss of the vitality of enterprises finally exhausted. As we all know, the current domestic vivacious ‘bev