IGA invasion of Who Moved My game-.docVIP

 PAGE \* MERGEFORMAT 12 IGA invasion of Who Moved My game? To work in a foreign Xiao Wang, as usual, after dinner to open the computer, ready to enter a recently fell in love with their own racing online games. ‘Beijing is too stuffy! Traffic congestion during the day, night by car vent ‘, Amy pondered. After half a minute long ‘loading’ full article at last time. ‘5, 4,3,2,1 ‘, launched the car can be wafting out the window today, the landscape left him shocked - track side suddenly appeared a couple of huge billboards. Big red Coca-Cola, dynamic Adi shoes constantly into Amy horizons. More Funny that, before the track turns standing in that immediate release of the game and ‘traffic information’ big-screen television, broadcasters actually brown-haired woman from the original that became a milky white Michelin baby! A moment’s inattention and ruthlessly to hit their car in front of the queue. Looking around us, turning in front of the Department has disorder to lay nearly 10 cars. ‘It seems we have been fooled by Michelin doll’, a happy Amy. ‘This is a bit mean’, press the R key, Amy re-launched his car, to continue the game. More humorous things yet to come, when the truck entering the city center, a large billboards screamed ‘the advertising investment’. Who Moved My game? The game scene, but also advertising world Move things in our game called IGA (In-Game Advertising), translated into Chinese is called the in-game advertising or game advertising. The meaning is not difficult to understand, that is, the original game through a specific procedure in a specific game scenario by adding ‘advertising’. March 25, IGA technology vendor Beijing Gecko Technology Co., Ltd. to the media that Sequoia Capital has received 10 million U.S. dollars in financing, as Ji-Sheng Yue, Huan Xiong, a miracle of creation, after-game advertising was a risk of another investment. In late February, and foreign well-known game companies id software announced that its development