Impact 2003 50 Market Trader.docVIP

 PAGE \* MERGEFORMAT 16 Impact 2003 50 Market Trader 1, Niu Gensheng Title: Chairman and president of Mengniu Group, Selected reasons: In 2003, Mengniu’s masterpiece after another shock for the industry. First, ‘Shenzhou’ marketing limelight, and subsequently won a new CCTV ‘S King’. In 2003, Mengniu CCTV actual ads amounted to 200 million yuan. In 2004, Mengniu CCTV won the ‘Standard King’ cost of 310 million yuan. In 2004, Mengniu able to break the ‘Standard King’ fate, no doubt the highlight of the marketing sector. Niushi Quotations: In order to sell from Inner Mongolia Mengniu Hainan Island, the busy Central Television can only help you. Influence: Five Star 2, Ye Ying Title: Vice President of Kodak’s Selected reasons for this: in October 2003, Kodak to 100 million U.S. dollars in cash and production line technology in exchange for a 20% stake in Lucky. Under the agreement, the two sides co-operation during the next 20 years in China and the Asia-Pacific market in partnership. Kodak, Fuji, Lucky, the Chinese film industry, the ‘Three Kingdoms’ end. This outcome can be described as surprise. Fuji loudest voices to fall after the birth of Ye Ying diplomats under the auspices of Lucky has a joint venture with the three principles diametrically opposed to the three principles of a joint venture of Kodak’s make a fresh start, Kodak finally reached an agreement with Lucky. Yip’s quotation: We have never had any reason, and even the slightest idea of the Lucky eaten. If China does not Lucky, we also want to create a Lucky them. Influence: Five Star 3, Zhang Hai Title: Jianlibao Group President Selected reasons: In 2003, the industry seems to have forgotten Fifth Season, but will look to invest in ‘Baoguo Qi’. From the market segmentation view, Baoguo Qi is undoubtedly a success story, plus soft drinks, juice them with a unified position, Master, Huiyuan pioneer of competitors such as occupying a place quickly. However, in the channels, and distribu