In 2008 Chinas color TV brands group of The Empire Strikes Back Year.docVIP

 PAGE \* MERGEFORMAT 14 In 2008 China’s color TV brands group of The Empire Strikes Back Year China’s color TV brands group, many critics in the industry of ‘shaping’, the people of both love and hate. Yueai it because some years ago, Chinese and foreign brands CRT battle for the people to win their dignity and self-confidence; that hate it, because, since the first year of China in 2005 flat-panel flat-panel war, the Chinese brands losing ground, and the brand to lose ground to Japan and South Korea the momentum is pressing. In this context, some critics pessimistically that: China’s color TV will be dead. If the industrial distribution strategy, pricing strategy, channel strategy for achievement of the CRT era of short-term victory, then, is not in the flat-panel era, should have improved the layout of the industrial chain, and using a price war in order to ensure that China’s color TV’s victory? We believe that: the market is changing, consumer trends are changing, you can not step into the same river. The moment, China’s color TV brands into the river, is no longer CRT era river. 2:8 of the market, who is the real bird? China’s entrepreneurs are often lofty, beyond SONY or Samsung to become corporate strategic goals. This is a pseudo-strategy, because the benchmarking strategy, the brand will not help China to reach a competitive position. In recent years, China’s color TV enterprises unsatisfactory record, has fully proved this point. Some commentators are also firmly grasp this point, crusade into the Chinese color TV sets will die of ‘evidence’. The 11 is a memorable 11 domestic brands, since this time last year in the domestic first-tier cities, domestic sales in contrast to a joint venture, or 6 to 4, along with flat sales in the Chinese market explosive surge in the overall development of joint-venture brands, Sales occupy the upper hand, to reverse the military situation became 2 to 8. Careful study of this war situation of domestic brands, y