In a competitive market identify the business location.docVIP

 PAGE \* MERGEFORMAT 4 In a competitive market identify the business location Finding Your Place in the Competitive Jungle Blog owner / Vijay Govindarajan Market to follow law of the jungle. When a company’s products or services ahead of the other competitors, the firm relative speed of movement is essential. Which, as the story puts it: two people encounter a lion, which has a man ready to run, said another run - no matter what the lion will eat our catch up. Another said that as long as I run faster than you right. Companies in the market also follow this law of the jungle, if you can not run faster than the competition, it will be eaten. But the question is, how kind of business to take action in order to go in front of our competitors? Imagine a matrix of 2 * 2, X axis is the size, Y-axis velocity. Size represents the company’s market share, profitability, etc., but the speed is the enterprises in the industry relative to the rate of innovation. According to these two variables further imagine, in this matrix, the upper left quadrant is represented by an elephant (requires entrepreneurial mindset), lower left quadrant is the turtle (needed breakthrough innovation), upper right quadrant is the jaguar (requires vigilance), right lower quadrant a rabbit (need to re-evaluate). As a turtle, a breakthrough innovation is the key. Breakthrough innovation efforts should be its focus. For businesses, in this quadrant there are no other better options for development. As a rabbit, its innovative fast, but this rate of innovation can not be converted to help enterprises of scale, so it is time to re-evaluate these innovations. Enterprises have to ask yourself: Why is this the speed of innovation can not be converted to scale? Whether they really understand the customer value? What if there is breakthrough innovation allows cost reduction or performance improvement? If the answer to these questions is no, then we must further ask yourself: Wh